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PR Campaigns

PR Campaigns are ways in which you can focus efforts to shape public opinion and/or increase your brand recognition among your target audiences.  Campaigns are normally implemented within a set timeframe and incorporate creative ideas for ‘cutting through’ the noise bombarding your audiences day-to-day.

PR Campaigns are not the entire solution to an organisation’s communication issues and should be implemented within a wider strategy.  However, if done well, they can help you make a huge leap forward in achieving your goals – rather than a slow incremental change.

PR Campaigns case study

The client:  Child Matters is a registered charitable trust dedicated to preventing harm to children in New Zealand.

The challenge: HMC started working with Child Matters in 2010 and in 2011, Child Matters is a leader in the field of child protection education and they wanted to take the lead to raise awareness of what every adult in New Zealand can do to prevent child abuse.  They floated the idea of wanting to start a child abuse prevention awareness campaign, but needed the communications expertise to get it off the ground. 

The solution:  HMC donned our creative hats and developed the concept for the now nationally recognised ‘Buddy Day’ campaign. The campaign is an annual event to raise awareness of child abuse prevention. During the first year Buddy Day was implemented, we managed all aspects of this event on behalf of Child Matters. Since then, we have continued to manage the communications strategy, including media management. In 2013, we celebrated winning a PRINZ Award for the country’s best PR campaign for a not-for-profit organisation.