At HMC, we subscribe to iSentia’s media database. Within this powerful system, HMC can set up and track your organisation to see where your news lands on all New Zealand online, broadcast and print media - plus social channels.
Our daily, weekly or monthly reporting allows you to keep track of the audience you’re reaching. And it’s a great way to assess if your publicity plans are working or if they need tweaking.
A great way to utilise this tracking and reporting is to keep tabs on your competition. You can see what news they are releasing and where it’s being picked up. Plus, you can compare your audience reach with theirs to know what share of voice you own in the market.
Call us for a no-obligation quote for our media tracking service.