When an organisation launches a new product, service or even a new company, media publicity can be the best value for money in getting the word out to the public and your industry.
At HMC, we have a structured approach to creating a launch publicity plan for clients when these opportunities arise.
And we take a strategic approach to everything we do – your publicity plan will always align to your business goals. For instance, if you are looking for international investment then we work to get your stories picked up in media outlets that reach an international audience. Or if you are launching a product for a particular industry solution, we target the best-read and viewed industry media.