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The rise of the influencer

December 3rd 2023 Go back 30 years, most of us were happy enough watching adverts on our TVs. Companies shamelessly peddled their wares, and it had the desired cause-and-effect: the more they promoted, the more we Read more

Surviving a business crisis

November 21st 2023 In the event of a fire, every business knows what to do. When the alarm sounds, the person designated as the fire warden heads for the clipboard while everyone quickly evacuates to the safety Read more

Winning the War for Talent

November 9th 2023 As one year comes to a close and we stare down the barrel of 2024, many companies will be assessing their teams and their skill needs.  In the current employment market, there isn’t enough talent Read more

The Power of Trust

October 24th 2023  “If people like you, they will listen to you. If people trust you, they will do business with you.” Zig Ziglar. Legendary salesman and author Two people who have spent decades building Read more

Unlocking the power of podcasting: why businesses should consider developing their own podcasts

October 9th 2023 Podcasting is a dominant way people are consuming their content. Every second of the day, over 460 million people listen to podcasts, and they are learning about anything and everything. About Read more

Do TikTok and business mix?

September 25th 2023 Seven years ago, TikTok was the digital playground for teenagers. Back in 2016, if you could gyrate for 10 seconds to a catchy track, you could be a TikTok sensation. Dance and music are still big, b Read more

Personal branding

September 12th 2023 “Build your personal brand” is something you’ll hear a lot in the US. In New Zealand, not so much. Over there, everyone wants to be seen as somebody, whereas Kiwis gladly avoid the limelight, Read more

Is the news really news and should you care?

September 12th 2023 Last month, it was revealed that the Government paid TVNZ to develop news content to promote its political agenda on the topic of climate change.  The Government’s sponsorship, through the Energy Read more

Fund raising and awareness raising go hand in hand

July 4th 2023 2023 seems to be the year that many organisations are raising funds.  Many not-for-profits are doing it tough and now trying to make up for lower donations during the Covid period.  Some businesses Read more
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